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Category Management

Opportunity Analysis module (CM19 module)


Description
Time:60m
The Opportunity Analysis (OA) is a tool for prioritising action, in particular to determine which categories or sub-categories to work on. We determine the opportunity by considering six factors:
• Spend per category (or sub-category)
• Organisational difficulty in implementing any changes to sourcing approaches
• Degree of market difficulty
• Degree of price flexibility (i.e. the scope for and potential for price reduction)
• Degree of category maturity (i.e. how much work has already been done/how much we understand this category/market
• Potential for other non-financial value benefits (e.g. reduced risk, innovation or greater efficiency)

This 60-minute course comprises of 3 micro-learning modules; a presentation, a video explaining and giving examples of the use of the tool and an interactive eLearning module that will aid your understanding of the tool.

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Content
  • Introduction to Opportunity Analysis
  • Opportunity Analysis Presentation
  • Opportunity Analysis interactive challenge
  • Opportunity Analysis Knowledge Check
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever